@genuineusatruck
Veteran Owned and Operated, Genuine USA Truck, LLC is NJ's source for your light and medium duty truck needs. Mild or Wild, Work Truck or Weekend Warrior, we build them all and will exceed your expectations! Started in 2012, Genuine USA Truck is owned and operated by West Point Graduate, Army Captain, Iraq Combat Veteran, and full time truck enthusiast Adrian R. Gennusa. Why is Genuine USA Truck different? Having served the country in a time of war, Adrian understands the meaning of selfless service. One of the Army values, that single principle is carried over in the daily operation of our business. Simply put, Adrian takes the time to listen to, consult with and advise every customer to the absolute best of his ability based on their wants, needs, and budget. We LISTEN to what each customer wants, CONSULT with and ADVISE you on what will be needed to achieve this, and discuss a BUDGET so that we are sure to stay within your means. We don't try and sell you products you don't need or want. We especially do not push a particular product because it will make us more money. It is and always will be about you the customer and your goals for your truck, PERIOD. We are open 7 days by appointment only, as Adrian is still on Active Duty here in NJ; as such we operate on a VERY flexible schedule.  If we miss your call, rest assured it is because we are hard at work.  If you leave a message we will call you back, usually that very same day!   

Genuine USA Truck is a proud member of the NTEA, SEMA, & LTAA.

Adrian R. Gennusa, Owner
About Genuine USA Truck, LLC
Born and raised in central New Jersey, Adrian always had what some would call an obsession with trucks.    It started with a Power Wheels Bigfoot present from his grandparents at the age of 5 and continued with attending monster truck shows throughout his childhood.   Adrian developed a strong work ethic from watching his father start and run several successful businesses, most notably Manhattan Bagel Company.  In high school, Adrian was involved in an array of sports and maintained excellent grades.  Still he found time to customize his black '93 Ford F-150 Flareside, as much as possible on a part time job budget.  Adrian's hard work in high school paid off as he was accepted to the United States Military Academy at West Point in 2002.  Sadly, 30 days before he left for cadet basic training, Adrian's flareside was destroyed in an arson fire.  Adrian's truck obsession would take a hiatus until the fall of 2004, when Adrian purchased a Metallic Sterling Gray 2004 Ford F-150 Flareside FX4.  Almost immediately the entire stereo system was upgraded, and with less than 10,000 miles on the truck, he took it to get the first of 3 different lift configurations installed.  With the support of friends and family Adrian entered his truck and placed 2nd in the 2006 SEMA Auto Salon in Philadelphia, PA.  In 2006 Adrian graduated from West Point with a Bachelor of Science degree in Mechanical Engineering and was commissioned as a 2nd Lieutenant in the United States Army.  Adrian served 15 months in Baghdad, Iraq as a tank and scout platoon leader.  During his tour, Adrian was promoted to 1st Lieutenant, and earned the Bronze Star Medal.  On 30 March 2008 while escorting a resupply convoy, Adrian's tank was struck by a large roadside bomb, shattering the bone on his right elbow.  He recieved the Purple Heart for his injuries, and still has bone fragments in his arm to this day.  When Adrian returned he was promoted to Captain and was selected to command a recruiting company in Newark, NJ where he oversaw 8 US Army recruiting stations throughout northeastern NJ.  Adrian is happily married to his wife Lindsey and the couple recently welcomed their first son Vincent Martin.  They reside in Wall Township, New Jersey.
Adrian's '93 F-150 the day it was picked up; April 2001
Adrian's '93 F-150 Flareside.
West Point 2006
Adrian at the SEMA Auto Salon in Philadelphia 2006.  His truck took 2nd place behind a vehicle that was rarely street driven.
Branch night at West Point, 2005
Adrian shaking President Bush's hand and waving to family and friends at his graduation from West Point, 27 May 2006.
The Hat Toss at graduation, 27 May 2006, West Point, NY
Headed to the tank range in Kuwait, October 2007.
On the tank range in Kuwait, October 2007.
Rolling in my Abrams through South West Badgdad late 2007 (That's me up in the hatch)
My tank after a severe road side bomb struck it on 30 march 2008.  I shattered bone in his elbow from the blast.  The entire 3 man crew survived, and the tank rolled away, completing its resupply mission.
Hanging at Baghdad International Airport, February 2008.  I took the guys up here once a month to get some R&R and a change of scenery.
3rd Platoon, C Co, 4-64 Armor, 3rd Infantry Division at Saddam's Crossed Sabres, April 2008.
On patrol with the 4-64 Armor Scouts, June 2008.
Meeting with some Kurdish locals in the Sadiyah district of Baghdad, June 2008
Riding on my Bradley Fighting Vehicle during a re-settlement security mission, August 2008
Taken about an hour before we got into a severe ambush, May 2008.  We responded with overwhelming firepower, eliminated the threat, and Our Platoon performed decisively under fire and only suffered minor injuries.
6am winding up an all night raid.  Our platoon caught several of Iraq's most wanted terrorists during a 6 week span,June-July 2008.  One of the terrorists we caught was responsible for a rocket attack that severely injured a friend of mine the year prior.
Towards the end of the deployment up on a rooftop during a security mission, Baghdad Oct 2008
4-64 Armor Scouts at Saddam's Crossed Sabres, November 2008.
Dad and I at Talladega, Oct 2006
A lifelong dream come true.  Posing with Bigfoot #1 at Bigfoot 4x4 in Hazelwood, MO. January 2010
Adrian and his brother Tracey at Xtreme Diesel Performance's 2012 Open House
Spring Swap Meet 2013, People's Choice