Veteran Owned and Operated, GennUSA Built Trucks, LLC is your source for premium suspension, wheel, and tire packages, and accessories for your truck, jeep, or SUV. Started in 2012, GennUSA Built Trucks, LLC is owned and operated by West Point Graduate, Iraq Combat Veteran, and full time truck enthusiast Adrian R. Gennusa. Why is GennUSA Built Trucks different? Having served the country in a time of war, Adrian understands the meaning of selfless service. One of the Army values, that single principle is carried over in the daily operation of our business. Simply put, Adrian LISTENs to what each customer wants, then CONSULTs with and ADVISEs them on what will be required to achieve this the desired end state. We don't try and sell you products you don't need or want. We especially do not push a particular product because it will make us more money. It is and always will be about you the customer and your goals for your truck, PERIOD. We are an appointment only operation, as Adrian runs the business on a part time. We are very selective with the work we take on and take a personalized approach with our customers from the quoting process through post installation follow up.
About GennUSA Built Trucks, LLC
Born and raised in central New Jersey, Adrian always had what some would call an obsession with trucks. It started with a Power Wheels Bigfoot present from his grandparents at the age of 4 and continued with attending monster truck shows throughout his childhood. Adrian developed a strong work ethic from watching his father start and run several successful businesses, most notably Manhattan Bagel Company. In high school, Adrian was involved in an array of sports and maintained excellent grades. Still he found time to customize his black '93 Ford F-150 Flareside, as much as possible on a part time minimum wage budget. Adrian's hard work in high school paid off as he was accepted to the United States Military Academy at West Point in 2002. Sadly, 30 days before he left for cadet basic training, Adrian's Flareside was destroyed in an arson fire. Adrian's truck obsession would take a hiatus until the fall of 2004, when he purchased a Metallic Sterling Gray 2004 Ford F-150 Flareside FX4. Almost immediately the entire stereo system was upgraded, and with less than 10,000 miles on the truck, he took it to get the first of 3 different lift configurations installed. With the support of friends and family Adrian entered his truck and placed 2nd in the 2006 SEMA Auto Salon in Philadelphia, PA. In May 2006 Adrian graduated from West Point with a Bachelor of Science degree in Mechanical Engineering and was commissioned as a 2nd Lieutenant in the United States Army's Armor Branch. Adrian served 15 months in Baghdad, Iraq as a tank and scout platoon leader in the 4th Battalion, 64th Armor Regiment of Fort Stewart Georgia's 3rd Infantry Division. During his tour, Adrian was promoted to 1st Lieutenant, and earned the Bronze Star Medal. On 30 March 2008 while escorting a resupply convoy, Adrian's tank was struck by a large roadside bomb, shattering the bone on his right elbow. He received the Purple Heart for his injuries, and still has bone fragments in his arm to this day. When Adrian returned he was promoted to Captain and was selected to command a recruiting company in Newark, NJ where he oversaw 8 US Army recruiting stations throughout northeastern NJ until being honorably discharged in March 2014. Adrian is happily married to his wife Lindsey. They have a son Vincent and daughter Liliana.
Tracey Gennusa, ASE Certified Master Elite Technician
Tracey is the go to guy for everything electrical and when you find yourself in a tough spot mechanically and need a practical fix. He got his start as a kid taking anything and everything apart and either reassembling it or customizing it into something better. Tracey graduated with honors from the Motorcycle Mechanic's Institute in 2008 and began entire professional career in the motorcycle industry before jumping over to trucks in 2010 for a large Hino dealer in Central Jersey, HK Truck Center. Tracey quickly made his mark on the center and was promoted to foreman, while also handling the majority of the electrical diagnostics for the shop. Tracey is ASE Certified, and has been recognized by Hino as one of their Top tech's nationwide for the last 5 years and has competed in their annual National Master Elite Competition each year during that time. After several disappointing finishes, including a 2nd place heart breaker his first year, Tracey finally established himself as the #1 Master Elite Technician in 2018. Tracey spends most of his free time as the crew chief for the GennUSA Racing #15 ATVMX Machine ridden by Professional Rider Nick Gennusa. He has also been studying electrical engineering and chasing his fascination with aviation by taking flight lessons in pursuit of a private pilot's license. His contributions to GennUSA built trucks include several large scale builds with custom lighting, gauges, wiring, and a good amount of suspension and custom bumper work. He is also the mastermind behind the electrical system on the GennUSA Built custom '84 F150 Cummins conversion project DeZil.